The best toothpaste
for your health and for the planet
WAYA, the natural toothpaste that cleans and protects your teeth as effectively as traditional toothpaste. What's more, the packaging can be recycled along with the paper.
Discover WAYA in video
They talk about us
There are alternatives, but...
Whether solid or powder, the alternatives to traditional toothpastes are far from satisfactory.
Brushing your teeth should be a pleasure.
Who likes non-foaming toothpaste?
No caries protection
Solid toothpastes do not contain fluoride nor hydroxyapatite and therefore do not protect against caries
Everyone rubs their toothbrushes on the toothpaste, which is unhygienic
A natural toothpaste, without plastic packaging,
which is as good and as effective as traditional toothpastes
How does it work?
It's very simple. Just follow the three steps below:
From the first time I used it, I was convinced by this toothpaste. Easy to use, it foams easily, leaves a fresh breath and smooth teeth for several hours, which is usually not the case with the toothpaste I normally use.
I was amazed when I tested this toothpaste. I found the same "feeling" as with toothpaste in a tube: foaming, fresh breath, clean teeth and the sensation of a clean mouth with the usual good mint taste.
In addition, it is easy to use, with no waste.
Validated by Dental Professionals
Intrigued by this new concept, I was able to test this new toothpaste in tablet form which pleasantly surprised me. This one turns out to be very foamy, pleasant in taste and leaves a fresh sensation at the end of brushing.
Dental Surgeon SSO-SVMD
I find this toothpaste very convenient and easy to use. It leaves the surface of the teeth clean without being too abrasive. I love the strong mint flavour that gives you fresh breath after brushing.
A tablet is:
- More hygienic than powder or solid toothpaste
- More fun and easier to use
- The right amount of ingredients, especially fluoride
- Super practical when you go travelling. You take the quantity you need according to the number of days away from home.
In collaboration with a laboratory in Valais specialising in cosmetic products, we have developed a unique toothpaste that meets the criteria of taste and tooth protection, all with raw materials of natural origin and coming mainly from neighbouring countries.
My goal is to offer a toothpaste that is good for your health and for the planet. I have therefore chosen ingredients of natural origin from Switzerland and neighbouring countries as much as possible.
This toothpaste protects against caries thanks to:
- The combination of xylitol and erythritol repels bacteria and thus prevents the formation of oral cavities.
- Fluoride (at 1450 ppm) which is recommended by the vast majority of dental professionals in Switzerland.
The RDA is 66. This degree of abrasion ensures that the teeth are well cleaned without damage.
These tests were carried out by an independent laboratory.
The toothpaste is developed and produced in Switzerland.
We work with a dozen Swiss companies, including sheltered workshops. By buying our products, you support many local companies.
Yes, this toothpaste can be used by pregnant and breastfeeding women. It contains natural extracts of mint and ecchinacea, in powder form and not essential oils.
This toothpaste is suitable for children aged 6 years and over. We recommend that an adult is present when brushing the teeth.
Here are the recommendations given by the Boiron company, based in Berne and expert in homeopathy:
"It is recommended that homeopathic medicines be taken in an empty, clean mouth, if possible away from meals.
Mint and coffee, consumed at a distance from the homeopathic medicines, have no effect on the effectiveness of the prescription."
Help me build a better future.
A few years ago, I wanted to reduce my waste. I switched to solid soap and shampoo, and a safety razor. Everything was fine until I wanted to switch to solid toothpaste. I couldn't find one that worked for me.
As I talked to people, I realised that I was not the only one with this problem. So I decided to create a toothpaste that combines the best of both worlds: a natural toothpaste, without plastic packaging, that is as good and as effective as a traditional toothpaste.
After selecting the best partners and developing this project for more than a year, I am happy to have found a solution that will have a positive impact on people's health and the environment.
Today you have the opportunity to test this toothpaste for free. All we ask is a small contribution to the shipping costs. You also have the opportunity to benefit from the best discounts during the pre-sales that will take place in mid-2022.