The best toothpaste
for your health and for the planet

WAYA, the natural toothpaste that cleans and protects your teeth as effectively as traditional toothpaste. What's more, the packaging can be recycled along with the paper.

Discover WAYA in video

They talk about us

Customers served! 1 1 billion tubes of toothpaste are thrown away each year worldwide.

There are alternatives, but...

Whether solid or powder, the alternatives to traditional toothpastes are far from satisfactory.

Unpleasant taste

Brushing your teeth should be a pleasure. 

Not foaming

Who likes non-foaming toothpaste?

No caries protection

Solid toothpastes do not contain fluoride nor hydroxyapatite and therefore do not protect against caries

Not hygienic

Everyone rubs their toothbrushes on the toothpaste, which is unhygienic


A natural toothpaste, without plastic packaging,
which is as good and as effective as traditional toothpastes

  • Long-lasting taste and freshness
  • Natural and Vegan
  • Protects against caries
  • Designed and made in Switzerland
  • Validated by dental professionals

How does it work?

It's very simple. Just follow the three steps below:

From the first time I used it, I was convinced by this toothpaste. Easy to use, it foams easily, leaves a fresh breath and smooth teeth for several hours, which is usually not the case with the toothpaste I normally use.

Natalia Tenjo

I was amazed when I tested this toothpaste. I found the same "feeling" as with toothpaste in a tube: foaming, fresh breath, clean teeth and the sensation of a clean mouth with the usual good mint taste.

In addition, it is easy to use, with no waste.

Rahel Senggen

Validated by Dental Professionals

Intrigued by this new concept, I was able to test this new toothpaste in tablet form which pleasantly surprised me. This one turns out to be very foamy, pleasant in taste and leaves a fresh sensation at the end of brushing.

Nicolas Decugis
Dental Surgeon SSO-SVMD

I find this toothpaste very convenient and easy to use. It leaves the surface of the teeth clean without being too abrasive. I love the strong mint flavour that gives you fresh breath after brushing.

Nicole Schenk
Dental hygienist


Why in the form of tablets?

A tablet is:

- More hygienic than powder or solid toothpaste
- More fun and easier to use
- The right amount of ingredients, especially fluoride
- Super practical when you go travelling. You take the quantity you need according to the number of days away from home.

Where is the toothpaste developed?

In collaboration with a laboratory in Valais specialising in cosmetic products, we have developed a unique toothpaste that meets the criteria of taste and tooth protection, all with raw materials of natural origin and coming mainly from neighbouring countries.

What is it made of?

My goal is to offer a toothpaste that is good for your health and for the planet. I have therefore chosen ingredients of natural origin from Switzerland and neighbouring countries as much as possible.

See the list of ingredients

Does it really protect against cavities?

This toothpaste protects against caries thanks to:
- The combination of xylitol and erythritol repels bacteria and thus prevents the formation of oral cavities.
- Fluoride (at 1450 ppm) which is recommended by the vast majority of dental professionals in Switzerland.

What is the degree of abrasion (RDA)?

The RDA is 66. This degree of abrasion ensures that the teeth are well cleaned without damage.

These tests were carried out by an independent laboratory.

Where is it made?

The toothpaste is developed and produced in Switzerland.

We work with a dozen Swiss companies, including sheltered workshops. By buying our products, you support many local companies.

Is it suitable for pregnant/lactating women?

Yes, this toothpaste can be used by pregnant and breastfeeding women. It contains natural extracts of mint and ecchinacea, in powder form and not essential oils.

Can it be used by children?

This toothpaste is suitable for children aged 6 years and over. We recommend that an adult is present when brushing the teeth.

Can it be used in homeopathic treatments?

Here are the recommendations given by the Boiron company, based in Berne and expert in homeopathy:

"It is recommended that homeopathic medicines be taken in an empty, clean mouth, if possible away from meals.

Mint and coffee, consumed at a distance from the homeopathic medicines, have no effect on the effectiveness of the prescription."

Another question?

Do you have another question?

Send us a WhatsApp message to +41 76 471 03 65 or write to us at

My story

Maxime Eymin


Help me build a better future.

A few years ago, I wanted to reduce my waste. I switched to solid soap and shampoo, and a safety razor. Everything was fine until I wanted to switch to solid toothpaste. I couldn't find one that worked for me.

As I talked to people, I realised that I was not the only one with this problem. So I decided to create a toothpaste that combines the best of both worlds: a natural toothpaste, without plastic packaging, that is as good and as effective as a traditional toothpaste.

After selecting the best partners and developing this project for more than a year, I am happy to have found a solution that will have a positive impact on people's health and the environment.

Today you have the opportunity to test this toothpaste for free. All we ask is a small contribution to the shipping costs. You also have the opportunity to benefit from the best discounts during the pre-sales that will take place in mid-2022.

Our Dealers

Success message!
Warning message!
Error message!